New York City is known for its legendary neighborhoods. Some of these neighborhoods have boring, self-descriptive names, like Midtown– which is, boringly, in the middle of town. Some have deceptive names, like the Upper West Side– which is above midtown, but below Harlem and far below Inwood.
Some neighborhoods have funny-sounding names that are convoluted abbreviations to describe their approximate location. SoHo, for instance, is short for “South of Houston.” Brooklyn’s DUMBO is short for Down Under the Manhattan Bridge Overpass, which is itself shortened from its original name DUMBOWTMULNAT – Down Under the Manhattan Bridge Overpass Where Trains Make Unbelievably Loud Noises All the Time.
More recently, real estate developers have been trying to coin their own neighborhoods like MiMa (Mid-Manhattan) or NoMad (North of Madison Square Park) in the hopes of attracting condo buyers and new businesses.
Here at New Work City, we sit at the intersection of three distinct, historic neighborhoods. To our north is the shopping and fashion mecca of SoHo. To our west is the fancy and cultured TriBeCa, short for Triangle Below Canal Street, home to Jay Z and the original Duane Reade. To our east is Chinatown, home of delicious dumplings, knockoff bags, fake IDs, illegal fireworks, and strange smells.
Our neighborhood doesn’t quite fit into any of these three areas, taking a few elements of each but not quite affiliating itself with any one. At NWC, we’re all about developing a culture and identity all our own. That’s why we are announcing today the formation of a new Business Improvement District, SoCaNoCha.
The following embedded presentation provides a handy explanation for the story of SoCaNoCha’s origins:
If you haven’t visited NYC’s newest and most exciting new neighborhood, now is a great time to see all it has to offer.
Our volunteer spokesman
If you have any questions about the new neighborhood, this gentleman has volunteered to greet every single car and passerby to tell them all about the wonderful things SoCaNoCha has to offer. He will be on the corner of Lafayette and Walker just about every day, so look out for him!
No, really, look out for him. Especially if you’re in a moving vehicle. He’s going to get hit by a car very soon.
We hope you visit SoCaNoCha soon, and enjoy all of the wonderful things it has to offer!