I often find myself sucked into the typical distractions of our over-connected lives, surrendering my focus to email, social media, and open browser tabs. I’m always looking for new ways to combat this, and am experimenting with a new strategy.

Firstly, I try to set two or three high-priority things I need to work on in a given day. I know these are things that feed into larger narratives that are important in my life. I know that the day will attempt to distract me from these things as it plays out, so when I find myself drifting away from the important stuff, I wait for a break in the action, close my eyes, and shut the lid to my laptop.

I try to release everything that’s clouded my mind, and I ask myself one question: What Would Kevin Durant Do?

Kevin Durant, if you’re not familiar, is the star basketball player of the Oklahoma City Thunder. Aside from being a scoring machine and one of the best players in the NBA, he is notable for something that’s particularly rare for people of his stature: he carries a distinct lack of ego.

There is no chip on his shoulder. He is not out trying to show off. He shows up every night and kicks ass all day, and doesn’t bullshit. He just works.

So when I ask What Would Kevin Durant Do, the answer is always the same: he’d shut up and work. He’d head to the courts and practice 1,000 free throws. He’d work out in the gym. He’d do what he had to do and cut out all the crap.

He’d not belabor the tedium of practice and workouts.

He’d focus on being awesome.

And when the time came, he’d drop 40 points and dunk over everyone.

And he’d love it.

My idealistic vision of Kevin Durant helps me focus. Perhaps he can help you too.


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