So many great things happen in coworking spaces, just sort of by accident. I wonder so much about how those phenomena could be developed into deliberate efforts.
One example: when a member launches a new project, all the other members in the space are potential supporters and evangelists. In one recent case at New Work City, a member offered her new Skillshare class free to all members and kindly asked everyone to sign up. As a result, her class got a ton of students in it, lots of people were exposed to her teachings who otherwise wouldn’t have been, and we all felt an emotional investment in the success of her class.
Same goes for Kickstarter projects. What better way to get a project’s momentum rolling than having 150+ people ready to help? If all of the members of a given coworking community put their collective weight behind something that one of them is working on, the concentrated impact could be enormous. A simple pledge of a couple of dollars to a campaign, or a retweet, could have an awesome snowball effect. (One of my friends, Brian Papa, is garnering support from fellow members for his new wrestling game app’s campaign right now!)
This could be done in a lightly structured way. Members can nominate projects they’re working on for collective support, and those who opt in can commit to supporting each other’s efforts at the appropriate time.
Pretty simple, potentially very powerful.